Open Enrollment Sales Training Seminars:

Location  Date
Phoenix, Arizona Sept. 16th
Houston, Texas Sept. 16th-17th
Chicago, Illinois Sept. 20th

 


Sales Training:

 

Sales Training Courses

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training courses. We provide pubic open enrollment and private courses at the location of your choice. We conduct in excess of 200 monthly sales training courses throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class course will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport
  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training:

Back To Basics Sales Workshop: Why Pre-call Sales Planning Is Crucial Today


"Developing the plan is actually laying out the sequence of events that have to occur for you to achieve your goal."
- George L. Morrisey


Why is Pre-Call Sales Planning So Crucial Today?

A common theme that we've heard during the last few months from sales managers is that during a down economy, salespeople have to go back to the fundamentals. Now more than ever, each and every sales call must be used to protect current business and to try to win new business. STAR provides sales call and negotiation planning forms that support the skills taught in our workshops.


What can be more fundamental and important than pre-call sales planning? A wasted sales call in today's economy is a lost opportunity.


What Elements Should Be Considered in Pre-Call Sales Planning?
The pre-call sales planning process doesn't have to take long, nor does it always need to be written down, but it should address these 4 core elements:


1. Your Sales Call Objective: What specific results or actions do you want to accomplish with this customer at the conclusion of this sales call? In a down economy, your objectives need to also take into consideration factors such as "what can I do to strengthen the business relationship with this client" and "what can I do to help this customer during these difficult times?"


2. Critical Questions to Ask the Customer: A few good questions must always be part of your sales call planning process, but especially so when the economy is slow. "What has changed since our last conversation?", "How can we help you?" and "What are you finding difficult in your business today?" are some examples. Questioning skills are taught in almost every STAR sales training program.


3. Benefits and Value to the Customer: What benefits will you highlight about your sales solution? Can you offer the customer a new or different product or service that will provide value? Anything that you can do to provide value to a customer in today's economy will be much appreciated. When you do some pre-call planning on benefits and value statements, it helps you to avoid the mistake of feature dumping your way through a sales call.


4. Possible Objections: Depending on the product or service that you intend to highlight during the sales call, you can probably anticipate the most likely objections. How will you respond? What is your fallback plan if the customer says no?


Source: Bill McCormick link

 

For free, no obligation information on how we can help you please contact us today.