Every business should master the art of up-selling and cross-selling at the point of purchase. When you cross-sell, you offer customers a product or service related to whatever they are already buying. It can be as simple as the waiter asking if you want a salad with your main dish. Up-selling positions higher priced products in a better progression. Both methods of encouraging clients to spend a little more money can dramatically increase your sales.

Surveys show that most buyers appreciate being told about additional products or services that might meet their needs or about new items that were not offered in the past. It's a way of demonstrating that you are aware of their needs and care about their satisfaction.

What if you have the possibility of not only of up-selling your products, but also cross-selling from another sellers, (meaning that you can take products from big brands and sell online as yours without even have a stock in your hose)? That's possible and it's becoming very popular-- getting profits by having a web-store and cross-sell products.

Here you have some ideas for cross-selling and up-selling products in your web-store:

1.- Stay relevant: If you overload customers with too many unrelated cross-selling suggestions, you may blow it.

2.- Timing is important: Cross-selling and up-selling can occur at different times, depending on the products and services you are selling. One seasons and special holidays when consumer is trying to find a sweater and you can also up-sell a warm pant.

3.- Offer a range of prices. If you suggest three items to complement a product, try to offer a mix of price points.

4.- Choose correct products: Is not only about getting more products to your web-store, remember try to meet your customer's needs and try not to play with non related products, focus on what you are selling and be specialist of your area.

I actually found a very good place where they are experts doing cross-selling and up-selling, they are SMilDS.com, find them and maybe you can also ask them how do they manage to cross-sell; whatever is the marketing technique you are using you might need to make cross-selling as key component of your list of sales strategies for your current business.

The key to successful cross-selling and up-selling is to focus your efforts on meeting customer's needs rather than simply pushing more products. This is one marketing area where you may need to do a little experimentation in order to find just the right balance. This is the new edge of online sales.