Open Enrollment Sales Training Seminars:

Location  Date
Charlotte, North Carolina Oct. 6th
Denver, Colorado Oct. 11th
Boston, Massachusetts Oct. 24th-25th
Dallas, Texas Oct. 25th

 


Sales Training:

 

Sales Training Workshops

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training workshops. We provide pubic open enrollment and private workshops at the location of your choice. We conduct in excess of 200 monthly sales training workshops throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center workshop will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport
  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training:

Sales Workshop - How to Define A Sales Process for Sales Success


Defining a Sales Process


In simple terms, a sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through referrals.


The 'series of steps' are customer-centric and help the sales force of a company to retain customers and increase sales volume as well as revenues. The 'series of steps' are systematic and not haphazard. Random acts produce random and uncertain results. In sales, random acts can be used occasionally, but a systematic and well-defined best practices approach can assure predictable results.


The establishment and implementation of a sales process with definable steps in a company could result in:


Predictable Outcomes - desired and predictable outcomes through a series of actions that could lead to more sales and higher margins.


Repeatable Activities - activities that should be repeated to obtain the desired outcomes again and again by any salesperson within the organization.


Tangible Results - the outcomes that can be measured and compared.


Relevancy for Others - A good sales process may be cloned to suit other organizations and they may emulate a successful sales process model. A group of companies may apply a particularly productive sales process to all or some of its divisions.


Simply having a sales process in place doesn't guarantee anything, just like simply buying and installing exercising equipment doesn't lead to a chiseled body. Proper use makes the difference. Actively using and a desire to become willing to implement a sales process could lead to more sales.

Normally a sales process involves the following key steps:

1. Prospecting

2. Qualifying

3. Proposal/presentation

4. Handling Objections

5. Closing

6. Follow-up for repeat business - referrals


Characteristics of an Effective Sales Process

Any ordinary sales process may produce the desired results in normal times. But an effective sales process has elasticity to accommodate extra ordinary situations. Is your company prepared to meet a sudden spike in demand for your products or services?


Does your sales process have the elasticity to deal with fluctuations in customer buying trends? Is your customer database current and up-to-date? Does your sales process take in to account the change in buyer tastes and preferences?


Effective sales processes stand the rigors of changing times and market conditions and produce the best possible results in most circumstances. An effective sales process produces sales results with unerring precision as a manufacturing unit produces finished products. An effective sales process manufactures customers. It's a 'customer manufacturing system'. Isn't that an awesome productivity tool for any company to own?


Just as a manufacturing unit uses raw materials, strategy, technology, and manpower to produce finished goods, a sales process can be viewed as an integrated method where manpower refers to the sales force, the product or service is the raw material, strategy refers to sales plans and methods, and technology refers to the latest communication and sales technologies.


A results oriented sales process accomplishes the following tasks:

Identifying and qualifying leads so as to take in to account only those prospects that truly have the potential to buy according to their importance to assign the right resources to each of them. Successful salespeople spend more time with their top revenue producing accounts.


Impress the customer with the uniqueness of the product/service and your company.

Talk about the 'need' of the customer and develop customized value propositions to solve their business issue.


Convince the customer that your company is the one that can take care of the 'need' and none can do it better than you.


Assess the purchasing power of each potential customer.


Larger percentage of profitable sales.


Forge stronger bonds between the company and the customers through the sales staff.


Exploring the possibility of up selling and repeat business. Ensure repeat business through adequate customer satisfaction and proper follow up. It costs five to eight times more to acquire a new customer than selling to an existing customer.


 

Source: Doug Dvorak link

 

For free, no obligation information on how we can help you please contact us today.