Sales Training:

 

Sales Training Classes

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training classes. We provide pubic open enrollment and private classes at the location of your choice. We conduct in excess of 200 monthly sales training classes throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class workshop will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training:
Sales Training Classes - Sales Calls, Sales Letters, and the Economy


Haven't we had enough of sales letters and sales calls? When are we going to pay for call display so we know when not to answer the phone? When are we going to stop answering calls that come from 1 800 or 1 888 numbers? If you're the average householder in North America today, it's virtually certain that at least 50% of the mail you receive is from organizations requesting money. The other 50% is bills. That also indicates how rare personal correspondence is, and that's a pity. It's also a good bet that the majority of phone calls you get around dinner time are from registered charitable organizations.


This is not a rant about sales letters and sales calls. It's more about their importance. The problem is threefold:


1. Overkill
We get too many phone calls. We get too many letters. Your name has been shared on numerous mailing lists, your phone number purchased from Internet-based list vendors. And now, rather than asking you for an annual donation, you are expected to cough up monies at least twice or more a year.


2. Professional callers
At various times in a mixed career I've done some telemarketing. I'm well aware that many organizations are dependent on this sales technique for their survival. Arts organizations like symphony orchestras and theater companies consistently use telemarketing to ensure subscribers for a season of concerts and plays. What does concern me is the high administrative cost of this kind of marketing. Recent television documentaries have indicated that as much as 50% or more of your donation to a favorite charitable organization goes not to the organization, but to the professional fundraiser.


3. The state of the economy
With official unemployment rates hovering around 10%, and the real rate higher, people's priorities have shifted. They are paying down debt, reducing expenditures and in so doing, cutting out all but essential items.


But ask yourself, how are organizations going to fund the causes with which they are involved - and most we'd call worthy causes - without sales letters or sales calls? Now let me take you a step further, into the commercial marketplace. Sales letters and sales calls are central to the success of so many businesses. If they didn't succeed in their efforts, regardless of the state of the economy, many more businesses would fail, and that's not a recipe for a healthy economy.


Over the next while I'll be writing some articles about what makes sales letters tick. I'll stress why this kind of activity is so important to the economy, however much consumers may not like receiving sales letters and the calls that invariably follow.


 

Source: Neil Sawers link

 

For free, no obligation information on how we can help you please contact us today.