Open Enrollment Sales Training Seminars:

Location  Date
Phoenix, Arizona Sept. 16th
Houston, Texas Sept. 16th-17th
Chicago, Illinois Sept. 20th

 


Sales Training:

 

Sales Training Workshops

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training workshops. We provide pubic open enrollment and private workshops at the location of your choice. We conduct in excess of 200 monthly sales training workshops throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center workshop will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training:

Sales Training Secrets - ABC's of the Perfect Elevator Pitch


One of the most important things a business owner can do is learn how to speak about their business to others. They must be able to answer the "What do you do?" question and sum up the unique aspects of their business in a way that excites others to inquire further, in a brief and concise manner. This is often called the "elevator pitch" because it aims for the approximate time it takes to ride an elevator. Can you answer the "what do you do?" question in 30 seconds or less, and entice your audience to want to learn more?
Sometimes going back to the basics is the best approach to learn a new sales training technique. Just remember the sales training ABC's.


Sales Training Secrets ABC'S: A. Audience

Know your audience and the specific needs your product and/or service serve. You want to be able to drill down to your ideal customer (your niche) and be able to target their demands in your sales training elevator pitch. Many business owners have no idea who their ideal customers are or how to drill down and target their demands, so one way to set yourself apart is to really understand your target audience.


Sales Training Secrets ABC's: B. Benefits

What value or benefits are you bringing to your audience? Be concise and be specific. Many business owners are either too broad in this statement or confuse features with benefits. A benefit statement is always from the buyer's point of view: what they receive from using your product or service. For example, increased profits by 22%, reduced risk, created 18% efficiency resulting in higher profits, etc.


Sales Training Secrets ABC's: C. Creative Offering

Now, imagine searching for one specific fish in a very large pond, and all you have is one sales training "hook" to reel that fish in. Now, next to your hook are thousands of other hooks that your competition has cast into the same pond. If you don't know what will make that one fish bite on your sales training hook, you will be landing your fish by luck rather than by skill, if at all. Being able to develop your marketing "hook", specific to your fish, will require you to know exactly who your customer is and the benefits you bring to them. This will entice them to buy from you. Your creative offering should be why you are different. Many competitors are bringing the same benefits to your target market. So, why are you different?


You know your business better than anyone and you are the best suited to show your passion about what you do. Allow your passion to come through and speak from your heart. When you understand your audience, and can express what specifically you do for them and in what unique way, you will have mastered the sales training elevator pitch.

 

Source: Kellie D'Andrea link

 

For free, no obligation information on how we can help you please contact us today.