Open Enrollment Sales Training Seminars:

Location  Date
Charlotte, North Carolina Oct. 6th
Denver, Colorado Oct. 11th
Boston, Massachusetts Oct. 24th-25th
Dallas, Texas Oct. 25th

 


Sales Training:

 

Sales Training Classes

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training classes. We provide pubic open enrollment and private classes at the location of your choice. We conduct in excess of 200 monthly sales training classes throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class workshop will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training:

Secrets of Sales Training Classes - How to Get More Sales


If you want to grow your business, you need to get more sales. By definition, there are only three ways to sell more:


- Get more customers

- Sell more often to each client

- Sell more in each transaction

Get More Sales Customers


If you do not want your business to die, you need to acquire new customers all the time. In truth, you lose customers continuously. To grow your business and get more sales, you need to find more new customers than you lose current customers.


Finding new customers is expensive and can be difficult. Many businesses do not earn a profit and even make a loss on their first sale to a new customer, the so called front end sales. They need to go a long way to find a prospect, make him aware of the offer, raise his interest, nurture his desire and finally induce him to act upon their offer. This means lots of effort and high expenses to guide a new customer through his decision making process.


Sell More Often to Each Sales Customer

It is much easier to get more sales from an existing customer, because you have built already a trustful relationship with him. You can get his attention, and it is easier for him to act on your offer, because he has less reason to fear disappointment. How often you can sell to each customer depends on your product or service, and on your effort. The best scenario you could dream up is a product which needs to be replaced or serviced every couple of months, and you can approach your customer at the right time to remind him about the need. One simple example would be your dentist. He will send you a letter to remind you that it is time for a new checkup and ask you to call for an appointment.


The same system lies behind the fortunes of Gillette or Procter & Gamble. In these cases, the body reminds you that you need more razor blades, detergents or drinks. The providers of these products need just to be present in your mind and in places you visit regularly to get more sales


In internet marketing we use social networks and email to be present in the customers mind. Often we sell information products, and information needs to be up to date to be valuable. This opens the door for membership sites providing a steady stream of fresh and reliable information about a certain topic.


It may also be a good idea to provide your information in small portions. This approach may increase usability in a big way. And every time you deliver the next installment of the product, you have the chance to get more sales by offering a related product or service. If you provide too much information at once, the consumer may feel overwhelmed. In this case your product will end up collecting dust on your customer's hard disk, which is not a positive reference.


Sell More in each Transaction

Every time you have made a sale you have already got your customers attention and interest, and he is in the mood to act. The simplest way to get more sales is to offer now related products, which increase the value of the product you just sold. One example would be the sales man for shoes, who will inevitably offer you a shoe polish as soon as you have bought your new boots. This is absolutely legitimate, and a customer has every right to be angry with this shoe salesman or travel agent who does not offer shoe polish or travel insurance. He wants the full value of the product he bought, and it is your duty to offer your client complementary products and services.


 

Source: John Stockburger link

 

For free, no obligation information on how we can help you please contact us today.