Sales Training:
Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training classes. We provide pubic open enrollment and private classes at the location of your choice. We conduct in excess of 200 monthly sales training classes throughout the world.
For free, no obligation information on how we can help you please contact us today.
Students of a Sales Training Center class workshop will learn to:
Deal with multi-levels sales structures—users, authorizers, and purchasing agents
Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant
Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"
Analyze what sales people say, reducing the potential for misunderstanding
Effectively manage and control anger, conflict and difficult situations
Develop active listening skills to focus on what customers are saying
Be able to facilitate, guide, and close discussions in one-on-one and group settings
Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive
Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback
Sell long-term relationships rather than price
Incorporate interviewing skills into the sales process in lieu of pitching products
Apply the appropriate sales techniques based on the buyer and behavior type
For free, no obligation information on how we can help you please contact us today.
People like to be consistent with what they say and do. Inconsistency is seen as an undesirable trait. People who are inconsistent in what they say and do are given the negative label of hypocrites. You can turn this human need to be consistent (Consistency Principle) to your advantage. The following are a few tips that can help you make use of the Consistency Principle to boost your sales volume.
Get customer to write testimonials
Try to have customers write testimonials after they have purchased a product. Perhaps you could offer them an incentive, like a 10% discount, for them to write the testimonial.
The act of writing has some sort of magical effect. By writing positive things about your product, the customer tends to believe what they have written and believes that your product is good as they would want to be consistent with what they have written. This increases the chances of the customer making more purchases from you again. The testimonial, once shown to others, is also more powerful in convincing others of the quality of your product. Psychological studies have shown that people tend to assume that the person making a statement means it. Thus, this testimonial will serve as social proof that your product is good, thus further increasing your sales volume.
Get customer to make a small commitment, then a larger commitment
Simply put, the idea is to get the prospect to make a small purchase with the view of securing a larger purchase down the road. Getting a prospect to try your product for free is also another example of a small commitment. Even if the small commitment is hardly worth your time, keep in mind that when small commitments are made, the prospect becomes a customer. People tend to want to be consistent in their actions and this paves the way for larger commitments or purchases down the road.
Give customer a reputation to uphold
For example, if you're a car salesman, you'll say something like "Since you're a reasonable man who is well-informed market price for such cars, you'll agree with me that our price is much cheaper than prices you can find outside" to your customer. Of course, you must not overdo the flattery or it'll backfire in your face. The idea is to get others to act in your interests by giving them a positive self image or reputation to uphold. Your customer will be pressured to act in a way that is consistent with this positive self image or reputation that you have imposed on him.
Get customers to fill in the sales agreement
If you're offering a trial product with the hope of enticing customers to buy, get the customers themselves to fill in the sales agreement, not the salesman. The Amway Corporation found that cancellations by customers after the trial period expired greatly decreased when they had asked customers to fill in the sales agreement. Again, the magic of writing surfaces as people tend to be consistent with what they write. Go ahead and try these tips out. I can't guarantee that they will work 100% of the time but they will give you're a higher chance in securing the purchase from the customer and help in boosting your sales volume. Have fun while trying the techniques out!
Source: Vincent Ng link
For free, no obligation information on how we can help you please contact us today.