Sales Training:
Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training classes. We provide pubic open enrollment and private classes at the location of your choice. We conduct in excess of 200 monthly sales training classes throughout the world.
For free, no obligation information on how we can help you please contact us today.
Students of a Sales Training Center class workshop will learn to:
Deal with multi-levels sales structures—users, authorizers, and purchasing agents
Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant
Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"
Analyze what sales people say, reducing the potential for misunderstanding
Effectively manage and control anger, conflict and difficult situations
Develop active listening skills to focus on what customers are saying
Be able to facilitate, guide, and close discussions in one-on-one and group settings
Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive
Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback
Sell long-term relationships rather than price
Incorporate interviewing skills into the sales process in lieu of pitching products
Apply the appropriate sales techniques based on the buyer and behavior type
For free, no obligation information on how we can help you please contact us today.
Sales professionals due to quotas and goals always seem to push their sales skills through their actions (behaviors) specific to achieving the goal to increase sales around and during these times:
Beginning of the year
End of the year
End of each quarter
End of each month
During the days to weeks leading up to these critical dates, the behaviors of sales professionals can be observed generating a lot of motion and activities. However, these actions may be contributing to their confusion and their inability to increase sales.
What happens for many sales professionals is that they are living in a state of confusion. They simply confusion motion with progress and activity with results as my colleague and friend Doug Brown has said so often.
Motion is any action. Picking up the phone and dialing anyone is a motion. However, progress is directed motion toward a goal in this case sales. Calling a qualified potential customer (follow-up) is directed motion.
Activity is a set of motion actions grouped together. An example would be calling a list of qualified potential customers and leaving voice mail messages. Results are the outcomes of directed motions. Knowing how many appointments were scheduled is an example of a result.
Confusion is probably due to a lack of one of more of the following:
Vision
Values
Mission
Sales Plan
Marketing Pan
Customer Loyalty Plan
W.A.Y. S.M.A.R.T. goals
Dashboard indicators
Poor communication between management and sales team
When sales professionals confuse motion with progress and activity with results, the organization suffers not to mention these hard working sales people. To reduce this confusion is a team effort between:
Executive team
Middle management
Sales department
Sales team
Individual sales professional
Of course, many teams do not function at their full capacity because their talents are not properly identified and not integrated specific to the entire team.
Sales Coaching Tip: If you want to increase sales, and then make sure you have removed the confusion. Invest in a performance appraisal that can assess your sales professionals and overall sales team. By taking such action, you will realize greater sales results.
Source: Leanne Hoagland-Smith link
For free, no obligation information on how we can help you please contact us today.