Sales Training:

 

Sales Training Courses

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training courses. We provide pubic open enrollment and private courses at the location of your choice. We conduct in excess of 200 monthly sales training courses throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class course will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training Course: Sales Manager Training & Coaching


If you're not satisfied with your sales status looks to the coach of your team - your sales managers. Here's a way to check how good they are.


First, does your sales manager know where his/her sales will come from by account, by product / service for 2008? Or is it about, "Here is my number, let's go out there and sell, sell, sell." Ask each one to explain where the sales for 2008 will come from.


Second, does your sales manager know how to motivate each of his/her people? Yes, the key is money, but money goes to the family. Money is about survival but, what really gets the sales person going? See if your sales manager can answer this question about his people.


Third, does your sales manager coach and mentor. Coaching is telling his people what to do, i.e. get to the ultimate decision maker. Mentoring is showing them how to do it, i.e. show how to use your main contact to network you to the ultimate decision maker.

This requires discussing sales call plans and pursuit strategies. Then making calls together - not for the sales manager to sell, but to observe, give feedback and lay-out a behavior modification plan. How often does your manager do this with each sales person?


Fourth, does your sales manager turn-over and recruit effectively and timely? In other words does he purge the bottom 10% each year and constantly seek new recruits. Most managers are reactive. When someone leaves, they then seek a replacement.
Unfortunately, because of 1-3 above, the better people (maybe not the best) leave and then the manager starts recruiting. This leaves you with the poorer performers and the new hire becomes whatever was available.


Like a college football coach, your sales manager must be good at recruiting good talent and then showing this raw talent what to do and how to do it. Don't ever get sucked into the "experienced sales person". Experience only means someone has been doing it before. It says nothing about how good one is, especially selling your products and services. That's where the coaching and mentoring becomes critical. As in football and all sports, coaching and practice is critical and ongoing.


Finally, does your sales manager hold your people accountable? That is when a forecasted sale isn't made, is there a discussion that holds the sales person's feet to the fire? Are there consequences as well as rewards? As my old football coach uses to say, "I don't want excuses, I want results or else you don't start".


Now it's your call. Is the person responsible for the most important element of your business - sales -capable and doing what it takes to get you where you want to be? Or do you need to step up and take actions of training your managers or hiring new ones - and then training them. If professionals like Tiger Woods and every other athlete needs coaching, your sales managers do as well.


 

Source: Sam Manfer link

 

For free, no obligation information on how we can help you please contact us today.