Sales Training:

 

Sales Training Courses

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training courses. We provide pubic open enrollment and private courses at the location of your choice. We conduct in excess of 200 monthly sales training courses throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class course will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training Course: Sales Recruitment Jobsites


A few basic things are critical to the success of a sales recruitment jobsite, or any specialist jobsite for that matter. Why am I only discussing specialist jobsites and not generalist jobsites, I think that will become apparent as we continue our discussion using a sales recruitment jobsite as our specialist example.


The few critical factors that will make a specialist jobsite work for you the recruiter are very much common sense. Firstly the right potential candidates must be attracted to the site, secondly the jobseeker must be enticed by the site to search and apply for jobs and to register their details so that recruiters can contact them in the future. The third criteria relates to you the recruiter, the site must be easy to use and give you access to the right candidates in a timely and cost efficient manner. All sounds fairly easy so far, so how do you go about assessing if you are about to spend money using the right jobsite? You could take a free trail and some sites do offer this, however many do not and how much time and energy do you have available to waste testing out inadequate sales jobsites?


Returning to our first factor, the right potential candidates being attracted to the jobsite, how does a jobsite go about attracting the right jobseekers to the website? The following is a list of the major routes to achieving this goal


Search Engine Optimization
Email Marketing
Pay Per Click Advertising
Affiliate Programmes
Online PR / Press Releases
Blog marketing
Directories
Link Programmes
Social Network Marketing
Offline Marketing - Television and Print Media


All of a sudden it does not look so simple and if a good jobsite is using all of these marketing and promotion techniques to drive quality jobseekers to the site, how do you know if they are doing it and doing it effectively, with some specialist sites charging as much as £400 for a single advert, getting it wrong could be a serious mistake.


If we go back to our good old friend Google, it can give us some insight. For example I am a recruiter wanting to recruit sales personnel. I know that Monster Jobs is regularly advertising on TV and all over the web, it is quite expensive which makes you think well perhaps that is because they invest a lot of money driving jobseekers to their collection of global jobsites. A quick search of the URL for monster UK, as you are recruiting for a sales person in the UK gives over 85000 results that contain a mention of monster uk.co.uk. A more detailed search link: URL is a bit less impressive at 5600. All these statistics may be very interesting to people working in SEO and online marketing, but to you as a recruiter are they going to get you the candidates that you need, simple answer is no. If we get a bit more specific about our recruitment needs as the majority of recruiters needs are very specific, we are looking for a sales manager for a UK bank.

What would this person search for when looking for a jobsite, (this of course only gives you access to active candidates) perhaps they would search for "sales jobs" or "banking jobs" or even "sales manager jobs in banking" as people often search for exactly what they are looking for. So where does Monster uk come under each of these searches, for "sales jobs" it does not appear on the front page, either in the natural ranking or in the pay per click sponsored advertising. Next I carry out the search for "banking jobs" and I get a result monster uk is 9th in the search results, not bad. So I click on the link as if I am the banking sales manager, ready to do my search for sales management roles in banking, I select London from the location search box and now I go to select the job category and the closest match to retail banking that I work in, is retail customer service and hit the search button. The results are for junior cashier roles and for general retail sales jobs not in banking, I as the jobseeker am so impressed that I close my browser and go back to work. Finally we test monster against the search phrase "sales manager jobs in banking" and yet again monster is not on the front page. So Monster Jobs is not for us in this example, what you really need is a sales recruitment jobsite that is going to attract and retain the details of the candidates that you need.

The question is does such a jobsite exist? We will explore this together further in the next article in the series.


 

Source: Louise G link

 

For free, no obligation information on how we can help you please contact us today.