Sales Training:

 

Sales Training Seminars

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training seminars. We provide pubic open enrollment and private seminars at the location of your choice. We conduct in excess of 200 monthly sales training seminars throughout the world.

For free, no obligation information on how we can help you please contact us today.
 

Students of a Sales Training Center seminar will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport

  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training Seminars: Identify Your Competitors and Increase Sales


Who are your greatest competitors? What makes them better than you? Where are the gaps that might allow you to find a niche for your products or services?


Part of the reasoning behind crafting a strategic plan or the strategic planning process along with supporting marketing, sales, customer loyalty, growth and innovation,
leadership and management and financials action plans is to address these questions.


In the book, People Buy You, author Jeb Blount suggests your greatest competitor is the status quo. I agree because even though many in the marketplace want a new "status quo" far fewer are actually willing to do what it takes to move from where they are now to where they want to be. Additionally, for me that means we all have the same number one competitor, but what about number two, three or four? Sales Training Coaching Tip: Top salespersons know how to move people from the current status quo to the new status quo.


Identifying your competition is truly not about one "up man-ship" meaning you sell the same promotional product three cents cheaper or charge $50 less per hour for your business sales coaching training services. Nor should the focus be on out selling or even knocking the competition. Sales Training Coaching Tip: No one can be everything to every customer or client.


Competition identification is to help you better articulate what makes you different and that is what marketing people call the competitive advantage. Right now, take a piece of paper and write down what makes you different. Ask others from your clients to your vendors to your colleagues this very question.


Then invest the time to see how you can leverage the differences you discover and integrate them into your compelling marketing message as well as your daily sales behaviors or sales skills.


Truly successful small business owners, C suite executives and even we crazy busy sales people understand the importance of having an action plan, but also recognize the importance of being flexible and making those necessary course corrections. Within my own sales coaching training and management consulting practice, I cannot count the number of course corrections I have made.


If you truly want to Be the Red Jacket, then it is up to you to do what you need to do to make that so. Knowing who your competitors are beyond the one that everyone shares, the current status quo, will help you increase sales, improve customer loyalty and even potentially reduced operating costs.


 

Source: Leanne Hoagland-Smith link

 

For free, no obligation information on how we can help you please contact us today.