Sales Training:

 

Sales Training

Welcome to the Sales Training Center's comprehensive resource site for effective, performance-based sales training and sales development programs. Over the past thirty years, sales professionals and sales managers across the world have benefited from our highly interactive sales training seminars. We provide pubic open enrollment and private workshops at the location of your choice. We conduct in excess of 200 monthly sales training courses throughout the world.

For free, no obligation information on how we can help you please contact us today.

Students of a Sales Training Center class course will learn to:

  • Communicate more effectively with customers
  • Develop the ability to build positive chemistry and rapport
  • Deal with multi-levels sales structures—users, authorizers, and purchasing agents

  • Use post-sales call measurement to assess their own performance and identify key customer issues by thinking and responding like a business consultant

  • Recognize basic styles of buyer behavior and determine how to adapt to each style to create positive "chemistry"

  • Analyze what sales people say, reducing the potential for misunderstanding

  • Effectively manage and control anger, conflict and difficult situations

  • Develop active listening skills to focus on what customers are saying

  • Be able to facilitate, guide, and close discussions in one-on-one and group settings

  • Build and give appropriate credit for other peoples ideas and avoid putting others on the defensive

  • Make a positive impact on the quality of teamwork and productivity within the work unit by effectively giving and receiving feedback

  • Sell long-term relationships rather than price

  • Incorporate interviewing skills into the sales process in lieu of pitching products

  • Apply the appropriate sales techniques based on the buyer and behavior type

For free, no obligation information on how we can help you please contact us today.

 

Sales Training Tips - Closing the Sale is Part of the Sales Process and Not a Single Event


Closing the sale or gaining the commitment is part of the sale process. However, many sales professionals to service professionals view closing more as a singularity instead of a process. This results in the less sales and more frustration. Sound familiar?


Yes, there are specific skill sets required when dealing with this step in the sales process - closing or gaining commitment. However these skills should be used in conjunction with the other sales skills and aligned to the overall sales process.


The key word here is sales process. When a sales person utilizes a proven sales process that takes him or her through the buying/selling process, then closing is really a sub set skill and not the most critical skill.


Unfortunately, many in sales forget the most critical skills - developing a relationship. When you have a relationship with someone and you have taken the time to understand that person, you will be actually making soft closes or trial closes during the entire sales process.

A solid relationship should exist before you even try to sell anyone anything. People buy from people then and only then do they buy the products or services. Yes with the Internet there are some exceptions to this and there are exceptions to many rules. However for most individuals, they buy from other individuals especially when that product or service is critical to their business or their own personal life.


If you as a sales person have taken the time to:


Accurately fact find and truly dig for those unstated needs

Educate the buyer specific to those needs and how your product or service meets those needs

Demonstrate your subject matter expertise with confidence and clarity of purpose

Be authentic

Separate the stalls from the objections

Overcome any objections that arise

Then closing is simply a matter of asking: Where do we go from here?


If you have to back pedal at the time of closing, then you have failed your role as a sales person and are probably more of an order taker. Remember this sales coaching tip that closing the sale should always be a continuum within the buying/selling process and not a singular event.


 

Source: Leanne Hoagland-Smith link

 

For free, no obligation information on how we can help you please contact us today.