logo1
Sales Training Workshops 
logo2
Open Enrollment & Private Training Seminars
logo3
Sales Training Workshops:
 
Intro to Sales
Sales Management
Sales Negotiations
Sales Presentations
Telephone Sales Skills
Consultative Sales Skills
 
Contact Us
Home

nav bottom
 
 
Strategic Selling – The Sales Model For The New Economy

Recent economic swings and advances in technology have forced every industry to deal with rapid changes in their environments. The halcyon years of the late 90s witnessed amazing growth. Many companies, and even entire industries, flourished due to a seemingly limitless flow of venture capital combined with a voracious customer demand for new products and services. When the bubble burst and the economy contracted, downsizing -- and even bankruptcy -- consumed some of the market’s largest leaders. Yet, despite these disruptive economic conditions, many companies survived and continued to grow in the new and more highly competitive environment. What enabled these companies to thrive was their ability to identify and respond to client business objectives and key strategies. They were able to sell in a strategic manner that differentiated their offerings from those of their competitors. With this innovative model in mind, our Strategic Selling training seminar was conceived in order to assist companies in developing and implementing a strategic sales approach that focuses less on simply selling commodities and more on providing their clients with comprehensive solutions.

Sales Force Training To Prepare Your Company For The New Economy

Our Strategic Selling training workshop teaches essential skills and time-tested methodologies to drive growth and increase market share for any type of organization. Senior account managers, telesales reps, inside sales executives and account executives can all benefit from this class, which focuses on the integration and use of a strategic sales approach. Central to the learning process is a comprehensive analysis of customer buyer types, sales structures and the effect customer behavior has on the sales process. Participants will also spend time on each facet of the sales process, from how to uncover hidden concerns and needs to the ability to steer sales calls towards appropriate strategic recommendations. This highly interactive, hands on training seminar provides sales reps with multiple opportunities to put newly learned skills to use via simulation sessions, group exercises, individual activities, Q&A sessions and lectures. These opportunities revolve around increasing knowledge transfer for sales reps who plan on implementing new sales skills in their territories. With these skills in hand, sales professionals will be able to focus on productive activities that will help them increase their sales numbers and meet their quotas.

Strategic Selling participants will learn to:

bulletUnderstand the strategic sales process
bulletUnderstand the challenges and opportunities found in their customer accounts
bulletUtilize proven strategies to build a pipeline and increase closing ratios
bulletFocus on the advantage of long-term service value over low cost solutions
bulletDifferentiate higher quality offerings over low-cost options
bulletWork with the needs of different buyer types and sales structures
bulletEstablish rapport and build chemistry
bulletQuantify customization costs that may be incurred due to product purchases
bulletBundle service and product offerings to increase customer value and revenue
bulletApply interview skills to determine buyer attitudes, situations and priorities
bulletAdjust their sales approach based on customer cues and buyer behavior
bulletIdentify areas of concern and recommend appropriate solutions
bulletCreate personal Feature, Advantage, Benefit statements
bulletHandle sales objections and close the sale

Sales Training Seminars

If you need to train a larger sales team or want to discuss a more comprehensive sales training program, we also provide on-site private, fully customizable sales training. These workshops can be tailored to your particular needs and delivered in your offices or at off-site locations. 

For free, no obligation information on how we can help you please contact us today.

     

horizontal rule

Sales Training Programs, Seminars, Consulting & Workshops are available in the US and Canada.

On-site private sales training seminars and skills workshops are available in cities such as New York City, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Diego, Dallas, San Antonio, Detroit, San Francisco, Austin, Denver, Miami, Washington DC, Boston, and Atlanta.

horizontal rule