Open Enrollment Sales Training Seminars:

Location  Date
Houston, Texas July 19th-20th
Chicago, Illinois July 25th
NYC, Yew York July 27th
Atlanta, Georgia Aug. 10th
Dallas, Texas Aug. 16th
Boston, Massachusetts Aug. 17th-18th

 


Strategic Selling – The Sales Model For The New Economy

Recent economic swings and advances in technology have forced every industry to deal with rapid changes in their environments. The halcyon years of the late 90s witnessed amazing growth. Many companies, and even entire industries, flourished due to a seemingly limitless flow of venture capital combined with a voracious customer demand for new products and services. When the bubble burst and the economy contracted, downsizing -- and even bankruptcy -- consumed some of the market’s largest leaders.
Yet, despite these disruptive economic conditions, many companies survived and continued to grow in the new and more highly competitive environment. What enabled these companies to thrive was their ability to identify and respond to client business objectives and key strategies. They were able to sell in a strategic manner that differentiated their offerings from those of their competitors. With this innovative model in mind, our Strategic Selling training seminar was conceived in order to assist companies in developing and implementing a strategic sales approach that focuses less on simply selling commodities and more on providing their clients with comprehensive solutions.


Sales Force Training To Prepare Your Company For The New Economy

Our Strategic Selling training workshop teaches essential skills and time-tested methodologies to drive growth and increase market share for any type of organization. Senior account managers, telesales reps, inside sales executives and account executives can all benefit from this class, which focuses on the integration and use of a strategic sales approach. Central to the learning process is a comprehensive analysis of customer buyer types, sales structures and the effect customer behavior has on the sales process. Participants will also spend time on each facet of the sales process, from how to uncover hidden concerns and needs to the ability to steer sales calls towards appropriate strategic recommendations. This highly interactive, hands on training seminar provides sales reps with multiple opportunities to put newly learned skills to use via simulation sessions, group exercises, individual activities, Q&A sessions and lectures. These opportunities revolve around increasing knowledge transfer for sales reps who plan on implementing new sales skills in their territories. With these skills in hand, sales professionals will be able to focus on productive activities that will help them increase their sales numbers and meet their quotas.

Strategic Selling participants will learn to:

  • Understand the strategic sales process
  • Understand the challenges and opportunities found in their customer accounts
  • Utilize proven strategies to build a pipeline and increase closing ratios
  • Focus on the advantage of long-term service value over low cost solutions
  • Differentiate higher quality offerings over low-cost options
  • Work with the needs of different buyer types and sales structures
  • Establish rapport and build chemistry
  • Quantify customization costs that may be incurred due to product purchases
  • Bundle service and product offerings to increase customer value and revenue
  • Apply interview skills to determine buyer attitudes, situations and priorities
  • Adjust their sales approach based on customer cues and buyer behavior
  • Identify areas of concern and recommend appropriate solutions
  • Create personal Feature, Advantage, Benefit statements
  • Handle sales objections and close the sale

For free, no obligation information on how we can help you please contact us today.