Value Added Selling Skills Opens New Doors
The turbulent environment faced by most industries
during the past few years has caused many sales organizations to
streamline existing sales processes in an attempt to focus efforts on
the highest revenue accounts. However, simply shifting whom you sell to
may prove to be shortsighted unless you also change how you sell. Many
companies continue to cling to inefficient, outdated sales strategies
that yield modest sales figures and produce only weak, transient
customer relationships. Instead, they should be pursuing new, innovative
methods that reflect recent changes in market conditions. Today’s savvy,
successful companies are discovering that the most effective means of
selling begins with first understanding client needs and business
objectives. This strategy allows you to sell appropriate product or
service solutions that are in line with what the customer considers
valuable. By learning to work as a trusted advisor who is focused on
meeting customer needs, you will not only be able to increase sales, you
will also build long-term relationships that will consistently lead to
more sales.
A Training Course That Equips You To Offer Real Value To Your
Customers
Today’s competitive business environment demands that key
sales methodologies focus on the ability to know and understand one’s
customer in order to provide effective, accurate product and service
solutions. Our comprehensive Value Added Selling Skills Seminar is
designed specifically for account managers who want to focus their sales
efforts on meeting the specific needs of their customer accounts. This
informative and highly interactive training workshop provides corporate
account managers, telesales reps and field reps with the ability to
design a structured sales approach that mirrors client buying and
decision processes in order to provide customers with service that they
will truly value. During this three-day, intensive program, participants
in the Value Added Selling Skills workshop will learn to use
consultative sales skills to identify corporate needs and offer valuable
solutions to their customers. Other topics covered include behavioral
analysis, dealing with complex sales structures, closing, and sales
performance evaluation. The interactive nature of this sales skill
seminar allows participants to practice proven concepts using simulation
sessions, group activities, self-analysis instruments, exercises,
discussion sessions and lectures that reinforce the learning process.
These activities help increase knowledge transfer and skill retention,
and allow participants to put newly acquired sales skills to use in the
quest to successfully secure and serve large corporate accounts.
By attending the Value Added Selling Skills
Seminar, participants will learn to:
 | Understand how to exceed sales targets in any
type of industry |
 | Pursue opportunities within both small and
large-sized corporate accounts |
 | Take advantage of sales strategies to build a
pipeline of future business |
 | Focus on long-term product and service value over
low cost solutions |
 | Understand how to deal with complex buying
structures and approval processes |
 | Work with the needs of different buyer types
within an organization |
 | Establish rapport and build chemistry with new
and existing contacts |
 | Quantify post-sale costs that may be incurred
subsequent to purchase |
 | Bundle products and services to increase customer
value and lower costs |
 | Use strategic interview skills to identify buyer
needs and priorities |
 | Adjust a personal sales approach based on
customer cues |
 | Identify problem areas and potential product or
service solutions |
 | Create personal Feature, Advantage, Benefit
statements |
 | Develop an advantage over aggressive competitors
pursuing customer accounts |

Sales
Training Seminars
If you need to train a larger sales team or want to
discuss a more comprehensive sales training program, we also provide
on-site private,
fully customizable sales training. These workshops can be tailored
to your particular needs and delivered in your offices or at off-site
locations. 
For free, no obligation information on how we can help
you please contact
us today.